5.1.1. - Deconstruction of the video content - BBC News

Camera shots :

• Focus pulls - Towards both of the news anchors, and the framing where the anchors is placed in the middle of the shot at a desk. This gives the impression of the news programme being more formal and professional, than Channel 4 News
• Still camera shots of the live reporters and the tracking used to focus on both of the anchors
• The use of sharp cuts from live feeds to reporters is used extensively throughout the programme, along with the use of slow camera movements towards and from the anchor

The BBC News programme has conventional values associated with many of the other news programs. Through mise-en-scene in the BBC News program, there is a contrast between the Channel 4 News and the BBC news, such as the colours used in the BBC news programme are much brighter colours, which indicates, that the BBC News programme is on at a much earlier time than the Channel 4 News.

The BBC uses brighter colours such as, red and white along with iconic images, such as the world spinning around and the names of the countries, also represents radio waves because it sort of flashes when the news is about to begin, which represents the world connecting and interacting with each other.

The lighting used in the BBC News program is bright and well lit, it is also transparent where you can see the other studios behind, the anchors during the news programme. Compared to the use of lighting in the Channel 4 News, there is a difference where that there is less light, which seems to be shown in the Channel 4 News programme, as there seems to be more use of unnatural lighting.

The use of editing and the various of different transitions from news to news, BBC uses it very conventional cuts and camera shots/movements, when it comes to focusing on each of the headlines and news. The use of cuts between the news, both of the anchors and the live reporters, is trouble-free compared to the use of Channel 4's opening title sequence, where they use a lot of effects, compared to conventional uses of transitions between the headline news stories, the BBC uses very similar conventions, where a summary of the headlines then followed by a brief information that is given to the audience, and then a live reporter is shown with some more information/shots on the news, which is then followed with a voice-over and then a cut back to the live reporter, then followed by a cut back to the anchors in the studio.

The use of titles and special effects that the BBC uses is a video image of what seems to be the world spinning, which looks like the world is sending out radio waves to the countries to indicate that BBC is a national world wide news programme, and in white and red with the names of countries written in small letters shown on the screen. The BBC seems to use very diminutive effects compared to the Channel 4 News program. However this title sequence goes really well with the music, because the music used in the title sequence is a electronic, technology advanced, modern and up to date. The length of the BBC's title sequence is the same as the Channel 4's , which is roughly around 15 seconds, and cuts straight to a focus pull towards the news anchors, just like the Channel 4. The use of this title is used to show the importance of the world news and not just news about the UK. The BBC news have a board audience.

However the use of interactive boards behind the anchor is used to help the audience understand the major figures which are trying to be established between the news program and the audience. The use of interactivity is beneficial for capturing a certain target audience within a particular sector as this use can help attract attention and make the show seem a bit more easier to understand, compared to the Channel 4 news program.